Free Resources

Checklist Downloads

Printable, practical checklists that correspond to the main topics covered on this blog. Use them before you upload, while you research, and after you review your analytics.

Each checklist below is available as a printable guide. They are not lead magnets. There is no email required. They exist because the concepts on this blog are easier to apply consistently when you have a physical reference in front of you while you work.

Print them. Laminate them if you want. Mark them up with a pen. That is the point.

Thumbnails

Thumbnail Evaluation Checklist

Eight questions to ask about any thumbnail before it goes live. Covers contrast, subject clarity, text legibility, and emotional communication. Works as a self-review or for getting feedback from someone unfamiliar with your content.

  • Does the main subject have enough contrast to stand out?
  • Can text be read on a small screen without zooming?
  • Does the thumbnail work in grayscale?
  • Is there a clear focal point, or does the eye wander?
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Keyword Research

Suggest Research Worksheet

A structured worksheet for running the suggest method from start to finish. Includes a grid for recording suggest results, a section for noting competition observations, and a column for flagging which phrases to target first.

  • Seed topic input field
  • A-Z suggest grid for recording results
  • Competition observation notes column
  • Priority ranking section
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Analytics

Retention Audit Guide

A step-by-step guide for reading your audience retention curves in YouTube Studio. Explains what each curve shape typically indicates, what questions to ask, and what changes to test on the next video. Works best when used after a video has been live for at least two weeks.

  • How to find the retention graph in YouTube Studio
  • What a steep early drop-off indicates
  • How to identify mid-video problem points
  • What a flat retention curve means for distribution
  • How to use the data to inform the next video
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Strategy

YouTube vs Google SEO Decision Guide

A one-page reference guide for business owners who are active on both platforms. Covers the key differences in ranking logic, the signals each platform prioritizes, and how to think about content strategy differently for each.

  • Primary ranking signals for each platform
  • Where Google SEO skills transfer to YouTube
  • Where they do not transfer and why
  • One-line summary of each platform's logic
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About These Resources

All checklists are based on the same information covered in the articles on this blog. They are formatted for practical use — you should be able to pick one up and use it immediately without reading background material first. If you have a question about what a specific checklist item means, the relevant article is linked from the checklist itself.

These are updated when the articles they correspond to are updated. If something in the algorithm changes significantly enough to affect the checklist, the checklist changes too.